Bugger Off
on Jan 06 in Digital, Strategy tagged by Peter BlackmanBugger off. I just read that on a company website. The company is called Linebreak. Here’s the page. Here’s the quote. Here’s a picture of their ‘compression shorts’
“Bio this, techno that, ion whatever… blah blah blahhdy blah blah. Honestly who buys that crap? If you’re someone that does, go back to our home page, have another read, then give yourself an uppercut – you shouldn’t still be on our site, you don’t belong here and you’ve been told. Now bugger off.”
Now I love a bit of aggressive, non-conformist copy. I love the way that Brewdog talk about themselves, and denigrate the mainstream competition.
No, my issue with Linebreak is that if you are going to write copy that says….”We’re damn good at what we do, which is developing and making the stuff. What we’re not great at is marketing (and we’re kinda proud of that). We’ve played the game, we got sucked in. Sucked in to thinking we needed the slickest marketing….”
Then you shouldn’t let the multinational marketing agency that probably wrote it for you have a little graphic at the bottom of the page which tells you that they did.
Kind of undermines the brand positioning somewhat.
