The Tomorrow’s World Problem
on Sep 06 in Random tagged by Peter BlackmanThe technology now exists to change the way that you change your ways in almost every and anyway imaginable.
All of which means that this - this here - is going to be big. Huge.
It’s going to revolution-arise the market. Become something like a phenomenon. For it’s a truly unique fusion of new and old. It’s the end for shoes / soft drinks / sourdough bread, as we know them.
Yes, we’re in another new business meeting, hearing about the new fangled and spangled thingimmyjig.
Which is when we often run smash bang wallop into The Tomorrow’s World Problem. The TWP is where all those wonderful inventions, discoveries and predictions run wallop bang smash into the wall of consumer indifference.
So why TWP? Well, and here’s where I lose a vast proportion of my tiny readership, cast your mind back to the time, immediately after Top of the Pops, on Thursday night, when you might hear the words…”In this tiny capsule” from Judith Hann (or was it Maggie Philbin? Carol Vorderman? Does it matter? No.) “are all the nutrients, vitamins and sustenance that a man or woman needs from a normal meal. Ladies and gentlemen, welcome to world of micro capsule space food”
Ah yes, space food. Shrink wrapped, vacuum packed. You could buy it for a while I believe. Did it catch on? No. It may have delivered the same thing as having a lovely meal, but people being people (they have an annoying habit of doing that) decided that they’d rather continue having the lovely meal.
Meat, potatoes, two veg. Fish, boned and battered. From curry to McFlurry, we still like the experience of stuffing our faces.
So, there you are - the Tomorrows World problem. Or, just because it can be done, doesn’t mean it should be, or that people will want it.
Anyway, I’m off to a meeting about a new chocolate teapot business. Apparently they don’t have a budget, but we’re being offered the chance to get in ‘at ground level’ with even the possibility of equity if we commit enough time and expertise. Truly we live in exciting times.