Tell it how it is
on Jun 04 in Frivolity tagged by Peter BlackmanA lovely friend and occasional professional colleague of The Free Thinker, Giles M Davis, initiated a discussion by e mail this week. Having reviewed the correspondence I thought it was worthy of sharing.
Here is Giles. Holding forth as compere at Ignite Bristol #1
So the discussion kicked off with:
“Help! I’m facing a tiresome situation where a client is illogically dissecting potential brand names we have given them. An example would be:
Me: I recommend calling your supermarket Waitrose.
Them: WHAT! No one wants to Wait in a supermarket, you can’t call it Waitrose. What if an old lady called Rose comes in…
The quiz is to think of any other brand names that you could do this to, to point out that it is a bit silly to be literal.”
I replied with:
TK Maxx - ”we can’t call it that, Maxx is all about maximum, and we’re about minimal prices”
Then Andy Edwards of 180 Amsterdam piled in with
“KY Jelly – but people might put custard on it…oh they already do
Seat – it’s not a fucking wheelchair, it’s a car
Pret a manger – but people hate the those cheese eating surrender monkeys
Clowns Pocket – why would a clone need a…oh”
Then Dan Izbicki won the contest with the following: