Steamer or Swan?
on May 28 in Frivolity, Random, Writing tagged by Peter BlackmanI recently went to a meeting with two shiny happy people. Ian and Simon were recruitment consultants. Successful ones - if success is found in the reflective sheen of your suit, the whiteness of teeth, the gleam of hair gel and the deep mahogany of skin tone. By those criteria - Ian and Simon radiated wealth and prosperity. While the day on which I met them was overcast and cloudy, Ian and Simon were glorious in their technicolour.
Ian and Simon wanted an advertising campaign for their consultancy. As part of that campaign they wanted a corporate video. One in which, no doubt, they wanted to shine. I asked them for their story. What did they want to communicate to people in the video? In the campaign?
“Do you know the secret?” they asked.