The Free Thinker

on Mar 12 in News, Projects tagged by Peter Blackman

Those of you lucky enough to be revisiting this site will have seen that it’s changed a little bit. In fact it’s changed a lot. It’s gone from being blackman.uk.com to thefreethinker.co.uk

So what’s going on, and why?

Simple really. When my business, Blackman AMD merged with Radiotrain to form Double Art , the url blackman.uk.com became my personal blog. In the four years that Blackman AMD created, designed, and pitched ideas to marketing clients there were inevitably some pieces of work which we thought were good -  but didn’t get approved / bought. So what to do with them? Put them in the bottom drawer? Wait and see if another client came along wherein we could swap the logos and present the idea to them? That didn’t seem to us to be open, honest or indeed, creative. So thefreethinker.co.uk was born.

Where the idea was that ideas were free.

It was where we posted up work which we believed was entertaining, amusing, stimulating. We always debranded the work and did told the client before we posted the work up. Were we concerned that unscrupulous people would steal the ideas? Not really. To us, these ideas were in the past.

One of the cornerstones of our offering at Double Art is that while creativity and ideas should be cherished, a good agency will be producing an abundance of them, and should be prepared to be pragmatic if the client doesn’t buy something. Even if you thought it was the best work you’d ever done. Even if for a moment you got very upset and emotional. Ah well. Move on. Have another idea.

Double Art will continue to post up good work with no home / no commission on thefreethinker.co.uk, but we thought it best if we simplified our web presence by rolling my Blackman.uk.com blog and thefreethinker.co.uk into one site.