Empty nests and firing blanks

on Feb 24 in Advertising, Double Art, Projects tagged by Peter Blackman

A couple of ads that were approved by a client, but I don’t think will ever see the light of media placement. Which is a shame really, because we rather liked them.

Although they’re about the same disease - chlamydia -  they were for two different audiences. One is for young men - the insight being that whilst they don’t necessarily want to become a father, they also don’t want to think of themselves as not being ‘potent’. The other is for women - and the potential dangers of infertility. Your guess which ad is for which audience!