Air Like Wine

on Feb 19 in Advertising, Projects tagged by Peter Blackman

Down in Weston Super Mare last Sunday for the Tough Ten race, had the chance to walk around the fascinating hoardings that the building contractor has in place on the pier.

This was my favourite poster on the hoardings.

It came to mind as we’re now brainstorming ideas for a Cornish beer brand. So lots of chat about the sea, beaches, coast…..

Reminded me of the fantastic ‘Beer from the coast’ campaign that Adnams did a few years back. A full appreciation of the artist who produced them, Christopher Wormell, can be found here. It’s by Phil Beard, on the Buttes-Chaumont blog. Here are a few examples of the campaign. If we can come up with anything half as striking as these, everyone at Double Art will be very, very happy indeed, and will deserve to have some Air. Like Wine.