Careful - it’s a jingle out there
on Jan 26 in Advertising, Frivolity tagged by Peter BlackmanI’ve had a day full of serious people making serious points to each other. About how marketing is all about engagement. It’s not about interruption.
How right they all were. But we did take an awfully long time to agree this - when I could have just played a very short ten second video…..
A discussion many years ago with a client - Camelot - shows just how annoying interruption can be, and also neatly illustrates how straightfaced sarcasm in a meeting will always, always explode in your face like the improvised explosive device that it is. Take no risks agency folk. It just isn’t worth it.
Client - What we need is a sonic mnemonic for the brand
Agency - A what?
Client - a sonic mnemonic. A highly recognisable piece of audio that will instantly capture the consumers attention and draw their attention to our advertising, even if they don’t want to.
Agency - oh, a jingle?
Client - no, much more than a jingle. A sonic mnemonic
Agency - (straight face sarcasm) how about a siren then? That would get peoples attention.
Client - brilliant. Let’s do it.
Agency - (thinks) Bollocks. How am I going to break this one to the creative department and live?
Click on the image below - hands over ears of course….