Careful - it’s a jingle out there
on Jan 26 in Advertising, Frivolity tagged by Peter BlackmanI’ve had a day full of serious people making serious points to each other. About how marketing is all about engagement. It’s not about interruption.
How right they all were. But we did take an awfully long time to agree this - when I could have just played a very short ten second video…..
A discussion many years ago with a client - Camelot - shows just how annoying interruption can be, and also neatly illustrates how straightfaced sarcasm in a meeting will always, always explode in your face like the improvised explosive device (IED) that it is. Take no risks agency folk. It just isn’t worth it.
Client - What we need is a sonic mnemonic for the brand
Agency - A what?
Client - a sonic mnemonic. A highly recognisable piece of audio that will instantly capture the consumers attention and draw their attention to our advertising, even if they don’t want to.
Agency - oh, a jingle?
Client - no, much more than a jingle. A sonic mnemonic
Agency - (straight face sarcasm) how about a siren then? That would get peoples attention.
Client - brilliant. Let’s do it.
Agency - (thinks) Bollocks. How am I going to break this one to the creative department and live?
Click on the image below - hands over ears of course….
Samuel L Jackson - client services director
on Jan 26 in Random tagged by Peter BlackmanWhat we are doing for clients today. All day.
Ignite Bristol
on Jan 12 in Bristol, News tagged by Peter Blackman
I’m helping to organise the first ever Ignite event in Bristol.
What is an Ignite? Well, first of all, it’s probably best to consider the following questions:
If you had five minutes on stage what would you say?
What knowledge burns within you or what idea have you had that really needs to be shared?
What if you only got 20 slides and they changed automatically after 15 seconds?
Around the world people have been putting together Ignite nights to show and share their answers. Ignite started in Seattle in 2006 and since then 100s of 5 minute talks have been given across the world.
Ignite is coming to Bristol as part of Global Ignite Week, and I’m working hard with some great people to make it as big a success as possible.
London Marathon
on Jan 05 in Bristol, News, Projects tagged by Peter BlackmanHappy New Year. I’m running the London Marathon this year (14 years after last doing it). I’m running it for the Child Bereavement Charity, and in memory of my son Gus, who died in 2006. If you’d like to sponsor me, click here for my Justgiving page. If you’d like to know more about the CBC, then you can visit their site here
If you’d like to know more about Gus, bereavement and my point of view on the modern phenomenon of charity running - here’s an article that I wrote for the local newspaper, the Bristol Evening Post. Ignore the terrible sub-editors headline - it gets better, honest!
