Launch of Double Art - part two (the website)

on Nov 09 in Double Art, Projects, Strategy tagged by Peter Blackman

 

The Double Art website is now live.

We think it looks great. It doesn’t say much -  but that’s deliberate. The reason why there isn’t a lot of text, or that there aren’t that many pages is that if we have something to say - we’ll say it, or show you it on social media. Via our blogs, or on LinkedIn, Twitter, or Facebook. It seems to us that these days to write lengthy explanations regarding who you are and what you do on your website is largely pointless. 

In fact, we’d go so far as to say that it is linguistically impossible to write a biography of anyone from a marketing and design agency without them sound like a colossal knob. I’ve just re-read the biog of me that used to grace these pages. It reminded me of the quote from Denis Thatcher ”Better keep your mouth shut and be thought a fool than open it and remove all doubt.” I certainly used to do the latter -  so no more biographies

What’s more - often on agency websites a sort of ’shucks hey we may be creative but we don’t take ourselves too seriously’ form of desperation seems to set in….

….all of which ends up at the contact us page with the full blown tragedy of ’so why not drop us a line, or even better, drop in for a coffee. We love coffee. And choccie biccies. And shoes, and football, but most of all, we love you’

Have some dignity and confidence in your own ability for heavens sake. You’re one step away from ‘You don’t have to work here but it’s mad’. Or however it goes. 

Anyway, back to the matter in hand. Our new website. Now bear with me for a second as through physical theatre (always good on blogs)  I adopt a management guru, legs wide apart stance, and make ready to fire my fully loaded finger pistols at you……

‘Hey. People buy people.’

Or, in more modern terms - people are friends with people. People follow and are followed by people. People are connected to people.

All of which means - our website is, we hope, confident, simple, and clear. It is about the agency -  but it is not about the people who make up that agency. To find out more about us you’ll need to go where everyone else is - and join in the tweeting, poking, and connecting on social media. Read our blogs and status updates, have a look at what we’re up to, and you’ll get a far better idea of the views and values we hold. Of the company we keep. Of what we like and dislike in terms of creative and strategy. What our opinions are on the latest in the arts and sciences of the marketing industry. You’ll almost certainly get a far better idea of whether or not you’d like to meet us, let alone work with us.

However, if you’d like a little more guidance, here’s another chart that came from the Train 2 Gain sessions. It’s an outline of what our ideal client would be like. Is this you? If it is, please drop us a line. Or even better, drop in for a coffee. We love coffee. And choccie biccies. And shoes, and football, but most of all, we’d love you to love us. Oh, whoops.