Launch of Double Art - part two (the website)
on Nov 09 in Double Art, Projects, Strategy tagged by Peter Blackman
The Double Art website is now live.
We think it looks great. It doesn’t say much - but that’s deliberate. The reason why there isn’t a lot of text, or that there aren’t that many pages is that if we have something to say - we’ll say it, or show you it on social media. Via our blogs, or on LinkedIn, Twitter, or Facebook. It seems to us that these days to write lengthy explanations regarding who you are and what you do on your website is largely pointless.
In fact, we’d go so far as to say that it is linguistically impossible to write a biography of anyone from a marketing and design agency without them sound like a colossal knob. I’ve just re-read the biog of me that used to grace these pages. It reminded me of the quote from Denis Thatcher ”Better keep your mouth shut and be thought a fool than open it and remove all doubt.” I certainly used to do the latter - so no more biographies
What’s more - often on agency websites a sort of ’shucks hey we may be creative but we don’t take ourselves too seriously’ form of desperation seems to set in….
Beer.
on Nov 09 in Bristol, Double Art, Projects tagged by Peter BlackmanI’ve been trying, and failing, to brew a decent pint.
Why? Well, because I like beer. I also want to try new branding ideas in a sector which is conservative and old fashioned. I’ve blogged about that before.
What we’re also doing is looking into taking some of the branding ideas which we’ve developed for other clients into new sectors. Take the ‘C’MON BRIS’ campaign we developed for Bristol Rugby for the 2006/07 season. You can find out all about the campaign here blackman-introduction-rugby . The campaign was incredibly well received by Bristol Rugby supporters - who like most sports fans are a notoriously difficult target market to please in terms of producing work which is in tune with their deep emotional bond with their team. When we were attending a Bristol game (it helps to be fans of a brand you work on) this season, we directors of our new agency Double Art all agreed that it was a crying in our beer shame that Bris fans had to drink Bath Ales in the ‘Welly’ pub near the ground. So why didn’t we launch a ‘Cmon Bris’ bitter? Yeah! Let’s do it! All we need to do is to learn how to brew beer. Which is proving harder than we thought. Ah well, at least it was easy to drop the ‘Cmon Bris’ logo onto a pint glass to get us all excited about the opportunity.
So if there’s any lovely local brewers out there who are interested in licensing the ‘Cmon Bris’ logo - or indeed want to talk beer brands and marketing, please get in touch with Double Art.
Launch of Double Art - part one
on Nov 03 in News, Projects, Strategy tagged by Peter BlackmanIn the last few days, this web address has changed from being the website for my business Blackman AMD, and reverted to being a simple blog. The reason for this is that along with some other creative individuals I’ve launched a new venture called Double Art. Our new website isn’t quite ready yet, so I thought that for those people (Mother) who couldn’t wait to hear more about the new agency, that I’d do a little post here on what it’s all about…..
