Turbo consumers versus Post Crash Corporations

on Sep 16 in Culture, Digital, Strategy tagged by Peter Blackman

Free and now - youth wants everything to be free and immediately available. The perfectly evolved consumer for an age of abundance. In ‘All Consuming’ Neal Lawson sees problems ahead:

“Consuming is all today’s teenagers know…Shopping is hard wired into them. They’ll do anything to fulfil their consumer desires rather than face being ostracized by ‘their friends’ for not conforming and keeping up. For them the pain of the crash will be more intense because this is all they have ever known. The shock of adjustment will be short and very sharp.”

The intense shock proposed by the UK government is that illegal file sharers have their access to the internet removed. It’s going to mean war. Turbo consumers versus Post Crash Corporations. One side hard wired to want it now and free. The other programmed to make profit. Who’ll win?